delivers 24hr natural-looking root coverage*

*Based on an independent consumer study on 100 participants

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High performing formulas without the
harmful
ingredients

no sulfates

no parabens

no ammonia

no peroxide

no synthetic dyes

24hr Natural
Looking Wear

Transfer, Sweat &
Water-Resistant

Time Saving Alternative
with Instant Results

Salon Worthy Results
without the High Price Tag