delivers 24hr natural-looking root coverage*
*Based on an independent consumer study on 100 participants
the original root cover up brand.
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High performing formulas without the
harmful
ingredients
no sulfates
no parabens
no ammonia
no peroxide
no synthetic dyes
Real Results*
*Based on an independent consumer study on 100 participants
95%
said this product instantly camouflaged grays
97%
said this product dried quickly
94%
said this product blends flawlessly
94%
said this product was easy to use
96%
said this product stays put all day
94%
said this product provided the perfect color match
93%
said this product conceals my grown-out roots
94%
said this product was lightweight
93%
said this product left a natural-looking finish