A collection of temporary
hair color “concealers” designed to camouflage grays and grown out roots on demand. Our versatile and easy-to-use products offer salon-worthy color payoff – without ever having to step foot in the salon.  

You can use our Root Cover Up products to conceal grays and/or new regrowth as often as it appears. Work gradually, using small amounts (of product) and apply more if and as it's needed.

Yes. Contrary to popular belief, root concealers aren’t just for hiding gray roots. They are uniquely adaptable products that offer more, while allowing you to do less. Whether you’re looking to blend out harsh root lines, refresh highlights or fake fuller hair, the Gray Away Collection addresses multiple hair concerns and needs.

Gray Away products can be found in most major retailers and online. Please select a product to find a retailer near you.

The Gray Away Collection is formulated to last up to 24hours or until you shampoo it out.

For best results, apply Gray Away to clean, dry/styled hair.

Gray Away is certified and acknowledged by organizations, such as Leaping Bunny, as a cruelty-free brand. We are committed to producing 100% cruelty-free products. We do not test any of our products on animals.

The product is free of ammonia, peroxide, synthetic dyes, sulfates & parabens.

Yes, Gray Away is perfectly suitable for all chemically-treated hair.

Our Root Cover Up products should be the last step in your hair styling routine. You can use your regular styling products on wet hair prior to applying Gray Away. Once you have finished styling (and your hair is fully dry), cover any visible grays, root regrowth and more!

If the product comes into contact with your skin, remove quickly with a damp cloth. If you apply too much on the hairline, wipe with a damp cloth and begin again.