We offer innovative solutions to unique hair concerns, which are designed to be as simple as they are effective. Here you’ll find a range of high performance, easy-to-use Root Cover Up products that are purpose-driven with one goal in mind: to deliver salon-worthy root coverage without having to step foot in a salon.

Everpro, Gray Away was founded in 2010 from a belief that grays and roots tend to grow out at an alarming speed, while maintaining your color every four to eight weeks is a luxury that not all can afford. Like everyone, we get frustrated with the reality of how often salon trips are required to keep hair looking fresh. As the original root cover category disruptor, we did something about it. When there simply isn’t time in your ever-increasing list of things to do, we help stretch out those pricey color treatments by providing temporary root coverage on demand. Backed by years of research and development, Gray Away perfected a combination of smart, straightforward and cost-effective essentials that not only deliver game-changing results - but were specifically created to make your hair care routine as effortless as possible.